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A Few Recent Gorilla Gigs...
Gorillas in your midst
Martin Fincham
Martin Fincham
Martin Fincham
- ex-CEO of a global B2B software vendor, serving 8,000 customers in 65 countries
- Passionate entrepreneur
- Enterprise sales, marketing & growth management skills honed over 25+ years
- Scale-up NED & Chairman
- Lived & worked in Silicon Valley
- Author: "Diary of a Novice NED"
- MBA Mentor / Judge Biz School
- Member of Cambridge Angels
Joanna Brace
Martin Fincham
Martin Fincham
- CMO for technology vendors
- Modern marketer with product depth & commercial focus
- 20+ years marketing experience from Mega-brands to Enterprise to Start-ups
- Specialises in developing new product strategy & launch
- Builds revenue & demand-generation together with Sales
- Head-hunted twice to Silicon Valley
How to Engage with US
Interim Management
Mentoring Marketing Talent
Non-executive Director
When you hit that scale-up moment it's time to bring on-board some executive talent, except that you can't quite afford those high fixed costs. Instead, retain us on a flexible basis until you can justify that full-time hire.
Non-executive Director
Mentoring Marketing Talent
Non-executive Director
Many early stage companies have a Board composition with a bias toward finance, governance and investors. We add the missing hands-on commercial nous that directly improves sales & marketing execution.
Mentoring Marketing Talent
Mentoring Marketing Talent
Mentoring Marketing Talent
We support aspiring marketing leaders during challenging periods like first starting out, hitting their scale-up moment or pivoting the business model. We can also nurture the wider marketing team, reducing the risk of staff churn and burnout.
Marketing Strategy
Passionate about Products
Mentoring Marketing Talent
Your company positioning is the essence of your brand. Has yours stood still, or has it matured beyond its origin? We bring the conversation back to your position in the market, measuring internal and external perceptions of you and articulating the demonstrable value that you bring to your customers. We work with you to develop differentiated and compelling go-to-market strategies for your products and services that support YOUR brand essence.
B2B Sales Enablement
Passionate about Products
Passionate about Products
To grow rapidly you need to generate predictable revenue from a slick sales engine…and yet revenue still leaks out due to poor funnel design. How aligned is your sales & marketing machine with the modern buyer journey? When did you last refresh your sales tools: from presentation decks to product demos to webinar content? Have you mastered how to ramp-up a B2B sales team, conduct insightful pipeline revenues and forecast to the Board with accuracy? We enable all of this.
Passionate about Products
Passionate about Products
Passionate about Products
The launch is key - but are you really ready? The key to a successful product launch goes back to the very reason that your offer exists. We align product design, product management and product marketing to provide an independent assessment and then make detailed recommendations to ensure that YOUR product(s) or services are clearly positioned and market ready; resulting in a successful launch targeted at YOUR key influencers and buyers.