Producing revenue from B2B customers is hard. Too much time and money is wasted chasing poor opportunities with ineffective methods. Let us help because we have both the brains and the brawn to boost your revenue production using proven techniques. At the Gorilla Factory we make market leaders out of early stage companies and can also reignite growth at mature businesses which have slowed.
We are founders, start-up and corporate executives with proven skills in sales, marketing and growth management. We know the technology business inside out and have a prolific global network that we can put to work for you. We provide strategic advice to leadership teams and will also dig-in and execute on an interim management basis where needed.
We undertake a wide variety of projects of variable durations and with no long-term commitment. Recent examples include: Commercial reality checks for Board/Investors, Company Positioning Review, Commercialising a Product and Marketing Technology Assessments.
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When you hit that scale-up moment it's time to bring on-board some executive talent, except that you can't quite afford those high fixed costs. Instead, retain us on a flexible basis until you can justify that full-time hire.
Many early stage companies have a Board composition with a bias toward finance, governance and investors. We add the missing hands-on commercial nous that directly improves sales & marketing execution.
We support aspiring marketing leaders during challenging periods like first starting out, hitting their scale-up moment or pivoting the business model. We can also nurture the wider marketing team, reducing the risk of staff churn and burnout.
Your company positioning is the essence of your brand. Has yours stood still, or has it matured beyond its origin? We bring the conversation back to your position in the market, measuring internal and external perceptions of you and articulating the demonstrable value that you bring to your customers. We work with you to develop differentiated and compelling go-to-market strategies for your products and services that support YOUR brand essence.
To grow rapidly you need to generate predictable revenue from a slick sales engine…and yet revenue still leaks out due to poor funnel design. How aligned is your sales & marketing machine with the modern buyer journey? When did you last refresh your sales tools: from presentation decks to product demos to webinar content? Have you mastered how to ramp-up a B2B sales team, conduct insightful pipeline revenues and forecast to the Board with accuracy? We enable all of this.
The launch is key - but are you really ready? The key to a successful product launch goes back to the very reason that your offer exists. We align product design, product management and product marketing to provide an independent assessment and then make detailed recommendations to ensure that YOUR product(s) or services are clearly positioned and market ready; resulting in a successful launch targeted at YOUR key influencers and buyers.
"At Makers we worked with Joanna while rebuilding our marketing operation from scratch – the team, leadership, brand, target markets – every conceivable moving part was affected. She coached from the side-lines, being the source of wisdom & experience but without trying to run things herself. Without Joanna's support, it would have taken much more time, effort & cost to rebuild our marketing function."
- Evgeny Shadchnev, Founder & CEO
"We spent 18 months searching for the right commercially-experienced NED. Martin was our unanimous #1 choice. Joining an existing Board as the business was scaling-up, he has provided invaluable insight, practical advice and a tough but balanced approach to help guide the business. It is a pleasure working together and the business is benefitting significantly, especially in sales & marketing."
- Simon Hill, Co-founder & CEO
"Joanna worked with our product team to improve the roadmap, uncover and match market demands whilst also coaching the marketing team to realise their full potential. She is a strategic marketing professional who will align your sales, marketing and product teams to better respond to your target audience by ensuring that your fundamental positioning, product experience and company messaging is all authentic and tailored to each persona."
- Philip Huthwaite, Co-founder & CEO
“I have known both Martin and Joanna independently for 5 years - they are world-class practitioners and as a team they're unbeatable...bringing practical commercial and operation expertise together with marketing execution excellence - people with such integrity and outstanding capability are difficult to find and in this dream team we have found two of the best."
- Andrew Yates, Co-founder & CEO
"Joanna’s unique insights helped to align our product strategy with our company goals and customer requirements. Her recommendations have resulted in successful demand generation programs and client engagements. SOMA’s mission is to reduce workplace stress by combining smart technology, big data and science into a simple app – Joanna made launching the business less stressful for us!"
- Lorena Szerman, VP Sales
"Joanna worked with us to help define the next stage of our value proposition, articulating the value for all of our users. The improved direction of the product user interface has enabled us to have wider conversations with new and existing customers around how they can become retail leaders in the digital world."
- Robin Astbury, Co-founder & CEO
We are passionate advocates of UK tech and so we actively seek ways to improve skills in the Golden Triangle of London, Cambridge and Oxford. Examples include running knowledge workshops, facilitating peer-to-peer exchange sessions and giving founders 1-to-1 advice in a casual setting. We regularly hang-out in various hubs in London and Cambridge. Or come visit us at the vibrant King's Cross quarter (Google's new home) where we'll happily buy you a drink at the best coffee shop in town.
The Plimsoll Building, 1 Handyside Street, London, England N1C 4BS, United Kingdom
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